Novelty occupies a 250,000 square foot corporate center, in Greenfield, Indiana, that serves as a central distribution point,corporate office & product development center. In our 34 years, Novelty has sold over $2 billion of high-impulse products.
We are a product development company specializing in high impulse products (see the tab Novelty Product Lines), with an emphasis in technology products. We start with ideas & transform them into product. We pride ourselves on understanding trends in the market place and creating what’s next.
Our business system is integrated from design through liquidation (see the tab on Novelty's Product Lifecycle). After we create the product, we package it into programs that help our partners sell it and improve their profit margins. Currently these programs include direct import, guaranteed sale, partial service, distributor service or somewhere in between. We want to earn your business and if we don’t currently have a program to fit your business model, we will design one that will.
We create over 1000 unique items annually and sell them in all types of retail formats including convenience stores, grocery, big box retailers, redemption centers, catalogs, etc. Some of the largest retailers in the world are customers, including: Wal-Mart, Family Dollar, Walgreens, Coremark, Justice, Claire’s, Circle K, Mac’s,Valero, Jo-Ann Fabric, Spencer’s, Hot Topic, & Winn Dixie.
Todd Green, President & CEO, started Novelty in 1980 (see HISTORY for more details). The company has grown from a printed apparel business into a vertically integrated product development company with several different divisions (DIVISIONS).
Our talented and experienced product development team is a US based group dedicated to designing what’s next for the high-impulse industry. Year after year we create 1000’s of unique products. We design almost every product we sell.
After our product development team creates the design, it is handed off to the Novelty China team. We have sourcing offices in China spread across the major manufacturing areas. Novelty China employees source and manufacture our products. Once manufactured, the new product is available for import to the US or FOB distribution through Novelty Trading Company.
We package our products into programs that help our partners sell them and improve their profit margins. Currently these programs include direct import, guaranteed sale, partial service, distributor service or somewhere in between. We want to earn your business and if we don’t currently have a program to fit your business model, we will design one that will.
We have an exit strategy to get what is not selling out of your stores. Customers utilizing our guaranteed program can send their unsold inventory back to us for credit. Unsold product is returned to Novelty, sorted and repackaged for sale by other Novelty divisions. We have 3 divisions that sell our returns to new and different markets.
Control over all of these vital areas allows Novelty to: lower the cost of product development, control manufacturing costs, maintain domestic Inventory, and liquidate product through our own companies.
We create 1000’s of unique products every year with new items arriving every day. We believe the selling opportunity of most high-impulse items is only a few weeks & the key to growing sales is to continually show something new. The following are just a small sample of the over 10,000 products we have available. Check out our YOU TUBE page to view short videos on highlighted products or CONTACT US for more information.