Welcome to the New Novelty

Based in Greenfield, Indiana, we occupy a 250,000 square foot corporate center that serves
as a centrally located distribution point as well as our home office and product development center.
In our 35 years, Novelty has sold over $2 billion of high-impulse products.



About Novelty Inc.

Novelty Inc. is a leading designer and manufacturer of on-trend, high-impulse products for various markets from convenience stores to big box retail. The company has grown from a printed apparel business into a product development company that operates 10 vertically integrated divisions, with hundreds of employees, in both the U.S. and China.

Multiple Divisions

Novelty started by providing our products to the convenience store market and has expanded over a wide-range of divisions.

Provides custom printed products from apparel to novelty items.

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Specializes in supplying prize redemption counters and family fun centers.

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Supplies tobacco shops, smoke shops and big box retailers with lighters and smoke accessories.

Sells our products returned from guaranteed sales into different markets.

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Sells to independent and chain gift stores through a network of sales representatives.

Supplies liquor and wine stores with drinking accessories like glasses, bottle stoppers and openers.

Sells product via regularly scheduled shipments to retailers with distributors like Coremark and Eby Brown.

Selling to grocery chains direct and through brokers.

KIPP Brothers

KIPP Brothers is a 135 year old business purchased by Novelty in 2011.  KIPP sells Novelty products through biannual catalogs, their website and their Greenfield, Indiana showroom.  Stay up-to-date with KIPP news by following them on social media.

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Interested in joining the team? Visit our careers page to see job postings and upload your resume.

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