Combining up-to-date tech products with all of the latest trends in the market today.
Our business system is integrated from design through liquidation. After we create the product, we package it into programs that help our partners sell it and improve their profit margins. Currently these programs include direct import, guaranteed sale, partial service, distributor service or somewhere in between.
We create over 1,000 unique items annually and sell them in all types of retail formats including convenience stores, grocery, big box retailers, redemption centers, catalogs and more. Some of the largest retailers in the world are customers, including Wal-mart, Family Dollar, Walgreens, Coremark, Justice, Claire’s, Circle K, Jo-Ann Fabric, Spencer’s, Hot Topic and Winn Dixie.
Our talented and experienced product development team is a US based group dedicated to designing what’s next for the high-impulse industry. Year after year we create 1000’s of unique products. We design almost every product we sell.
After our product development team creates the design, it is handed off to the Novelty China team. We have sourcing offices in China spread across the major manufacturing areas. Novelty China employees source and manufacture our products. Once manufactured, the new product is available for import to the US or FOB distribution through Novelty Trading Company.
We package our products into programs that help our partners sell them and improve their profit margins. Currently those programs include direct import, guaranteed sale, partial service, distributor service or somewhere in between. We want to earn your business and if we don’t currently have a program to fit your business model, we will design one that will.
We have an exit strategy to get what is not selling out of our stores. Customers utilizing our guaranteed program can send their unsold inventory back to us for credit. Unsold product is returned to Novelty, sorted and repackaged for sale by other Novelty divisions. We have 3 divisions that sell our returns to new and different markets.
We are using our new product line to tap into the $50 billion per year U.S. cell phone accessory market. Our new line is on-trend, packaged in a small footprint and blowing out of stores. All of these factors have come together to allow our tech product line to generate the highest retail value, per square inch of spaced used, of any products in our history.
Currently, we believe technology products are the key to maximizing sales for our customers. Because of this, we have worked to position Novelty as the clear category leader in high impulse technology products. The ability of our tech line to generate maximum sales in minimum space is getting noticed. Many of our other customers have commented that our technology based items will be their number one general merchandise category this year.